Infor VISUAL

Customer Relations Management Module

Leading customer-focused manufacturing companies view every interaction as an opportunity to make a new offer, improve retention, increase revenue, build loyalty, or strengthen their brand. Infor CRM (Customer Relationship Management) helps manufacturing businesses optimize customer relationships by integrating marketing, sales, and service.

By providing a full 360-degree view of customers, the system enables a consistent and continuous dialogue based on real-time information. With this advanced CRM solution set, you can make the most of every interaction with every user across every channel or touch point. As a result, you gain true insights, along with the ability to act on that insight. 

Infor’s CRM Enterprise Resource Planning System Helps Manufacturing Companies Like Yours: 

• Run campaigns that align with your customer’s preferences 
• Tightly integrate marketing across all inbound and outbound channels 
• Increase sales productivity by providing detailed insight 
• Manage marketing and sales resources more efficiently 
• Turn contact centers into profit centers 

Infor’s CRM enterprise resource planning solution provides the tools that order-driven manufacturing companies need to engage customers in a multi-channel, closed-loop dialogue that nurtures their loyalty to your products and services and improves your bottom-line results. Infor CRM is comprised of the following key components: 

Marketing

Delivers inbound and outbound marketing functions that streamline the campaign process and create real-time user profiles, which can be analyzed to identify high-impact offers at the moment of interaction. 

Sales

Provides sales force automation and opportunity management functionalities that facilitate conversations by driving intelligence into every interaction. 

Service

Serves as the foundation for personalized contact center operations, giving service representatives a unified view of customers across all existing systems and empowering them to shorten call times and resolve issues on the first call. Powerful real-time analytics drive personalized, user-focused processes and offers, turning all interactions into revenue opportunities across emails, phone calls, and web inquiries.