ERP Case Study

Anisa International

Location Atlanta, Georgia USA

Solution NetSuite ERP

Industry Consumer Packaged Goods (CPG)

NetSuite ERP

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Anisa International Case Study for Netsuite ERP

The Company: About Anisa International

The Situation: Multi-Lingual Support

As it attracted the attention of the world’s biggest make-up brands, Anisa International needed a system that could streamline the production processes associated with the manufacture of its make-up brushes and tools in China. It also needed a system with robust global, multi-lingual support and end-to-end visibility which its previous MYOB system couldn’t scale to accommodate.

The Solution: NetSuite ERP

NetSuite OneWorld streamlined global financial and manufacturing operations, including automated creation of purchase orders and bill of materials from sales orders. It supports the Chinese Renminbi and Mandarin language for the annual production of 22 million cosmetic tools by 600 people at its Tianjin-based factory.

The Results: NetSuite ERP Implementation Benefits

A Four-Fold ROI

Since implementing NetSuite in late 2012, Anisa estimates an ROI of four times its investment. Efficiencies include a 4‑percentage point improvement in the cost of goods sold at its manufacturing facility, allowing Anisa International to price more competitively and win additional business from its global customers.

Foundation for Smart Growth

With real-time visibility into operations, Anisa can make insight-driven decisions that continue to drive improvements in key metrics like on-time delivery and quality, as well as help it retain talent with initiatives like tying performance bonuses to KPIs, all of which guide strategic growth.

“NetSuite is extremely robust and gives us the scalability we need to grow — it’s exactly what we needed.” Gary Heege, CFO, Anisa International

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